Disadvantages: and Advantages(Women in Markeeting)

Disadvantages: and Advantages

Advantages:-

1)      With women a more powerful force than ever before in the marketplace and workforce, the feminine viewpoint became the nexus connecting consumption, manufacturers, and advertising.

2)      Women’s entry into the advertising world should also be seen as a larger part of the professionalization that occurred between the late nineteenth-century and the early twentieth century. Similar to the entry of women in law, medicine, and architecture, the entry of early women in the advertising profession needs to be understood in terms of identity.

3)      The portrayal of women in advertising changes as women grow and make more opportunities for themselves.

Disadvantages:-

1)      Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products.

2)      Advertisers play on several different tactics to get people interested in their products; but the one tactic that is most popular and the most effective is using women in advertising.

3)      Researchers are concerned that this places undue pressure on women and men to focus on their appearance.

4)      Researchers suggest advertising media may adversely impact women's body image, which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media.

5)      Advertising images have also been recently accused of setting unrealistic ideals for males, and men and boys are beginning to risk their health to achieve the well-built media standard.

6)      Recent evidence suggests an increasing prevalence of "decorative" or functionless female models in print advertising.

7)       Models facilitate recognition of model/related information but do little to increase the recognition of brand names.

8)      Of course, there will always be ads that use women as sex symbols, and ones that use men as sex symbols.

9)      Women in Advertising creates unhealthy and even dangerous stereotypes and mindsets in the people of today's society.   

Conclusion

Virtually every widely accepted product had been promoted through advertising. Advertising’s financial support of newspapers and magazines also powered the publishing and later broadcast industries – our primary sources of ideas, news, and entertainment. With women a more powerful force than ever before in the marketplace and workforce, the feminine viewpoint became the nexus connecting consumption, manufacturers, and advertising.